Arcadier powers authorised center marketplace for top electronics retailer in Philippines, Abenson

  • Abenson, Philippines’ largest distributor of consumer electronics selects Arcadier to power its authorised centre marketplace platform.

  • Smile Serve is a single credible brand authorised service centre marketplace that will serve both Abenson’s customers and customers of other electronic retailers across the country.

  • The Smile Serve platform was deployed within 4 months on Arcadier Enterprise, including customisations and integrations into Abenson’s selected fleet management systems & payment gateways. 

Singapore, 25th January 2021 - Arcadier, the world’s leading online marketplace builder, is proud to power Smile Serve, the authorised service marketplace center for appliance and gadget retailer Abenson. With a history of 50 years, Abenson is the largest distributor of consumer home appliances and gadgets in the Philippines with over 120 stores nationwide. 

Although there were already many third-party service-based marketplaces in the country, Abenson found that none provided a quality assurance that was on the level that they could provide as a trusted brand. Recognising this, Abenson approached Arcadier to build a centralised marketplace platform for all their authorised service centers to list under a single credible brand name, Smile Serve, the brand of their authorised service centers. Within 3 to 4 months, the Smile Serve platform was ready to be deployed.

Picture: Smile Serve Authorised Service Centre Marketplace Platform

Launched December last year, Smile Serve is focused on providing customer support and after sales services for all of Abenson’s appliances. With Smile Serve, Abenson’s customers are now able to seamlessly access installation, repair, and cleaning services from authorised centers via one easy-to-use platform. 

Arcadier Enterprise powers Smile Serve’s underlying e-commerce platform with its renowned scalable marketplace architecture and robust APIs that allow the creation of service and retail marketplaces, along with third-party integrations respectively. Regarding the significance of the project, Gary Ramsell, Arcadier’s Chief Commercial Officer, commented that “Arcadier is delighted to collaborate with Abenson, providing our technology and expertise to a platform that serves such a large pool of consumers in the Philippines. This project is a perfect example of a company digitising their processes and using marketplace technology as a utility to the benefit of themselves and their customers”.

The Smile Serve platform integrates Abensons existing fleet management system, Tarkie, and payment platforms Paymaya and Paynamics into the services marketplace, creating a seamless user experience. Winston Lim, Managing Director of Abenson, stated that “by leveraging Arcadier’s partner ecosystem, we were able to work with their Expert Partner, Digital Forge, and maximise Arcadier’s APIs to fully customise our marketplace and integrate what we wanted. Moreover, by using Arcadier’s technology, we have reduced the amount of manual work required to match our service centers to our customers, saving us countless man hours in scheduling alone. Now, Smile Serve gives us the opportunity to broaden our user base through servicing customers faster and more efficiently  as well as create a win - win relationships and create livelihood for our business partners.”


About Arcadier

Arcadier is the world’s fastest-growing online marketplace builder and is the recognized global leader of multi-vendor eCommerce marketplace technology with users from more than 170 countries. Founded in 2013 in Singapore by senior PayPal executives, it has offices in 5 countries including Singapore (HQ), Australia, Philippines and most recently the United States and the United Kingdom. Arcadier enables Large Enterprises, SMBs, Governments and Start-Ups to build their own white-labelled marketplaces efficiently and cost-effectively. Arcadier’s platform supports various eCommerce models including B2B, B2C, P2P, Procurement, Service & Rental across industry verticals such as retail, consumer goods, commodities, wholesale, manufacturing and services. Arcadier also provides an enterprise-grade headless ecommerce solution, Arcadier Enterprise which focuses on enabling large corporations and multi-brand retailers to create complex marketplace experiences for their businesses. 

About Abenson

Abenson is a gadget and appliance retail store, with a long history of 50 years. Abenson is also the current largest distributor of appliances and gadgets in the Philippines, with over 120  stores nationwide. 

Smile Serve 

Media Contact

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To learn more about Abenson and Smile Serve, please visit their website at and respectively.