Growth of Marketplaces in Australia
When online marketplace platforms emerged around two decades ago, they mainly focused on retail and goods. Horizontal marketplaces that sell a wide range of goods — examples being eBay and Amazon — dominated the era. However, in the last 5 years, the world saw a revival and accelerated growth of e-commerce marketplaces.
Unlike their predecessors, the new generation of e-commerce marketplace platforms are more localisedand industry specific. They include Australia’s Zoom2u, MadPaws, CarNextDoor, and Spacer, are some of the most influential marketplace platforms in Australia’s sharing economy..
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