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13 Apr 2021

Arcadier powers Frasers eStore, Frasers Property Retail’s eCommerce marketplace

  • Frasers Property Retail, leading mall owner and developer in Singapore, has selected Arcadier Enterprise to power Frasers eStore on its Fraser Experience (“FRx”) app.
  • Frasers eStore was deployed using Arcadier Enterprise’s headless commerce marketplace platform, being successfully integrated with Frasers Property Retail’s loyalty system and payment gateways.

Singapore, 13 April 2021 - Arcadier, the world’s leading online marketplace builder, is proud to power the e-commerce marketplace of Singapore’s leading mall owner and developer, Frasers Property Retail. Frasers eStore was launched in January 2021 with over 4,000 products and is available to all Frasers Experience (“FRx”) members.

The Frasers eStore was built to address shoppers’ growing preference for online shopping over the past few years, and the accelerated demand for retailers to offer their products and services both in-store and online. To ensure that both tenants and shoppers would benefit from the new platform, Frasers Property Retail envisioned an omnichannel retail platform that offers greater convenience and value-added services, which meant that the platform had to be easily integrated with their existing payment gateways and loyalty programme. By utilising Arcadier Enterprise’s marketplace technology, Frasers Property Retail was able to successfully, seamlessly and quickly digitally transform their current assets and deploy their own curated retail marketplace, Frasers eStore, in just 4 months.

The Frasers eStore offers a truly seamless shopping experience for shoppers and tenants alike. With a seamless “store-to-door” concept, shoppers can browse products from tenants across all malls of Frasers Property, place a single consolidated order from multiple tenants and have their items delivered directly to their doorsteps. Additionally, purchases made through the eStore will earn Frasers Points, which can be redeemed to pay for parking fees, gift cards, eVouchers or exclusive deals from the FRx app.

Arcadier’s robust and flexible marketplace features allowed Frasers Property Retail to respond to a wide array of specific needs such as location-based item tagging and integration into their loyalty program. Business analytics are tracked and performed across products, shoppers, retailers and mall locations, gathering invaluable business insights.

Commenting in an earlier press release by Frasers Property Retail on 1st September 2020, Mr Tan Kee Yong, Chief Operating Officer of Frasers Property Retail, said: “The launch of Frasers eStore marks the natural next step in our digital transformation journey with our tenants to further support them as they embrace digital solutions to find additional avenues to market their products, while adapting to changing consumer behaviours. The launch builds upon the success of the FRx platform, which was launched in 2018 to provide a truly seamless shopping experience. In addition, we hope that an omni-channel retail platform will offer greater convenience and value-added services for shoppers. Looking towards a post-pandemic future, we stand ready with our tenants to leverage these digital platforms to emerge stronger, more adaptable, and more resilient than before.”

As more brick and mortar stores turn to digital solutions to stay relevant to their users, it is predicted that the global e-commerce market will be worth $24.3 trillion by 2025[1]. Online marketplaces in particular are primed to disrupt traditional retail, already accounting for 62% of global web sales[2]. Commenting on Frasers Property Retail’s project, Gary Ramsell, Chief Commercial Officer at Arcadier stated: “Arcadier is extremely proud to have supported them in their digital transformation journey. Arcadier's modular and headless commerce solution was able to easily cater to their needs, allowing for a better user experience and value-added services. Arcadier looks forward to continuing to support Frasers Property Retail as they adapt to ever-changing consumer behaviour.” 



About Arcadier

Arcadier is the world’s fastest-growing online marketplace builder and is the recognized global leader of multi-vendor eCommerce marketplace technology with users from more than 170 countries. Founded in 2013 in Singapore by senior PayPal executives, it has offices in 5 countries including Singapore (HQ), Australia, Philippines and most recently the United States and the United Kingdom. Arcadier enables Large Enterprises, SMBs, Governments and Start-Ups to build their own white-labelled marketplaces efficiently and cost-effectively. Arcadier’s platform supports various eCommerce models including B2B, B2C, P2P, Procurement, Service & Rental across industry verticals such as retail, consumer goods, commodities, wholesale, manufacturing and services. Arcadier also provides an enterprise-grade headless ecommerce solution, Arcadier Enterprise which focuses on enabling large corporations and multi-brand retailers to create complex marketplace experiences for their businesses.

About Frasers Property Retail

Frasers Property Retail is a retail-focused platform under Frasers Property Singapore, a strategic business unit of SGX-listed Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”).

Frasers Property Retail oversees asset, property and development management of the Group’s retail assets in Singapore, and management of Frasers Centrepoint Trust. This represents an asset under management size of S$9.1 billion as at 30 September 2020, including assets held across Frasers Property Singapore, Frasers Centrepoint Trust, and the Group’s strategic investments in the AsiaRetail Fund Limited.

Frasers Property Retail's portfolio comprises 15 shopping malls in Singapore, including suburban retail malls in highly-populated areas and integrated mixed-use developments such as Northpoint City, the largest mall in Northern Singapore, and Waterway Point, Punggol's first waterfront development.

About Frasers Property Singapore

Frasers Property Singapore is a strategic business unit of SGX-listed Frasers Property Limited, a multi-national company that owns, develops, and manages a diverse and integrated property portfolio with total assets of approximately S$38.7 billion as at 30 September 2020.

Frasers Property Singapore owns, develops and/or manages residential, retail, office, business space and business park properties in Singapore. Its business also includes management of office and business space properties in Singapore held by Frasers Logistics & Commercial Trust.

Over the years, it has developed over 21,000 quality homes. It oversees a portfolio of 14 shopping malls and eight office, business space and business park properties. Seven of the retail assets, and two of the office and business space properties are held under Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust respectively.

For more information on Frasers Property Singapore, please visit


About Frasers Property Limited

Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multi-national developer-owner-operator of real estate products and services across the property value chain. Listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore, the Group has total assets of approximately S$38.7 billion as at 30 September 2020.

Frasers Property's multi-national businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 70 cities and 20 countries across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is unified by its commitment to deliver enriching and memorable experiences to customers and stakeholders, leveraging its people, knowledge and capabilities from across markets to deliver value in its multiple asset classes.

For more information on Frasers Property, please visit

[1] Accenture, “Unleash Your Marketplace Superpower,” Jeriad Zoghby, Sohel Aziz, Jason Chau, 9 September 2019.

[2] DigitalCommerce360, “What are the top online marketplaces?,” Fareeha Ali, 9 March 2021.


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