Growth of Marketplaces in the USA
When online marketplace platforms emerged around two decades ago, they mainly focused on retail and goods. Horizontal marketplaces that sell a wide range of goods — examples being eBay and Amazon — dominated the era. However, in the last 5 years, the world saw a revival and accelerated growth of ecommerce marketplaces.
Unlike their predecessors, the new generation of ecommerce marketplace platforms are more localisedand industry specific. They include USA based Uber an online transportation network company and Airbnb an online marketplace for peer-to-peer accommodation rental, which started in the Silicon Valley and disrupted traditional modes of transport and accommodation all over the United States and worldwide.
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