Motherhood marketplace building community and connection
A marketplace for mums only
A marketplace for mums only. OCBC created a highly innovative marketplace website to reward a group of its most loyal and influential customers - mums. Marketplaces build community and connection.
Marketplaces build community and connection
OCBC acknowledged not only the dedication and commitment of mums, but their acute need for valuable advice, information and community connection through an intense and sometimes isolating time in their lives. OCBC then sought to bring a whole range of partners into a "Mum's ecosystem" driven by genuine need.
Leveraging the best of Arcadier's technology
Using Arcadier's marketplace platform and working with Certified Integration Partner, Voilla, OCBC delivered a marketplace not only within a short time frame but one that fulfilled top-level security and compliance requirements that are typical of a major bank.
Strategic relevance
Apart from showcasing the role a consumer bank can play in creating a marketplace connecting customers, merchant products, services and information, Mums Truly powerfully reinforced the bank's long-term goal of building customer life-cycle value. Statistics show that mums are naturally inclined to lead the process of opening accounts for their children. By showing a little loyalty to their customers, the bank ensured that many of those mums turned first to OCBC, to open their kids accounts and start the ongoing conversation of financial literacy that informs OCBC's approach to being relevant to all ages.
For more information on OCBC, please visit OCBC.
Customisable solutions
Complete marketplace customisation tailored to your brand.
Templated solutions
Pre-built template marketplaces to get you up and running quickly.
True 3-sided marketplace
Central hub connecting admins, sellers and buyers.
Lean architecture
Simplify the marketplace building process for speedy deployment.
All in one marketplace
Multi-merchant enterprise-level marketplace with open APIs.
Flexible hosting & security deployments
Bank grade security to safeguard your information.
Customer reviews
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